Our approach to wash day is simple: thoroughly cleanse, weightless hydration, and dry with intention.
The Volumizing Shampoo thoroughly cleanses and amplifies flat, limp, and breakage-prone hair.
The Hydrating Conditioner delivers deep, nourishing hydration for softer, smoother and more manageable hair.
Reduce frizz, breakage, and dry time with The Towel. Strands are extra vulnerable when wet, so we created a patented microfiber waffle knit with secure elastic to hold hair of all lengths and textures. The material absorbs moisture gently, leaving strands smoother as they air dry.
Step 1: The Volumizing Shampoo
Apply a quarter-sized amount to wet hair and massage the scalp. Work into a rich lather, then rinse clean.
Step 2: The Hydrating Conditioner
Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, comb through if needed, then rinse thoroughly.
Step 3: Dry with The Towel
Flip hair forward, place the elastic at the nape, wrap, blot, twist, and secure the tail in the strap.
